In 1975, The 70’s Doll lived fashion as freedom and rebellion. Miniskirts, bikinis, and endless colors defined a vibrant era. But behind that shine, something seemingly harmless was born — mass production, the seed of fast fashion.
Today, fifty years later, The 70’s Doll awakens in 2025 and sees the consequences: polluted oceans, tons of waste, and an industry that lost its soul in the race to produce more and more. What was once lived as freedom is now remembered as the birth of fast fashion.
That’s why she returns with a new manifesto: fashion can’t be disposable again.
This capsule collection revives the sensuality and power of the 70s — rewritten through a conscious lens: fewer pieces, more purpose, more soul.
The 70’s Doll is revolution and remembrance. Proof that we can be feminine, hot, and powerful while building a more responsible future.
Freedom is still alive — but now, it walks with awareness.
